Good! Admit it! You do not yet see very well the interest of marketing for your development.
But you are curious. So, you think, maybe.
Many people do not really get marketing, but it is so crucial for growing your business.
Boost Your Business:
But be careful, do not get fooled. It is not enough to add “marketing” for what they offer you to be really marketing. So here is in a few lines, how marketing – the real one – helps you boost your business.
Marketing is the first lever of your commercial development. It determines the success of your commercial and communication strategies.
Support commercial action by creating perceived value and favorably influencing your targets to choose your products/services.
How To Do?
By Studying Exhaustively:
Your Market: Its nature, its characteristics, its development potential, its players…
Your Targets: Their practices, purchasing behavior, obstacles, needs, expectations…
A perfect knowledge of the specificities of your targets and your market, allows you to meet their specific needs.
By Deploying Relevant Marketing Action Plan That Promotes Attractiveness.
Marketing is therefore a strategic approach that allows you to:
Identify Growth Levers
Taking a step back to analyze your market, your targets, and your own practices, often allows new aspects to emerge to exploit: optimization of positioning, development of loyalty, strengthening of prospecting, enlargement of the target, upgrading.
Innovation, whether technological, organizational, or marketing, is based on good knowledge of your environment.
So, whatever the life phase of your business (start-up, creation, development, or maturity) – it is always wise to conduct market research to take stock and detect development opportunities.
Innovation often comes from noticing faults or shortcomings.
To Differentiate Yourself
Knowing how to value your expertise to differentiate yourself in a competitive environment is essential. But beware, it is not enough to say it, it must prove. Note that differentiation is a matter of perception by your targets. So, you have to work on your positioning and your image.
Respond Precisely to Needs and Expectations
The basis of marketing is to meet an existing need or not.
So, take the time to interview your customers, your prospects. They repeatedly take the replies to your queries. (And the ones you do not even ask yourself!)
Deliver The Right Messages Through the Right Communication Channels
Since you have precisely studied your targets, you know which tools and arguments are most likely to reach them.
Boost Your Sales
Your business strategy stems from your marketing strategy. The actions of the marketing and link to the sales teams. They work towards a common goal: To generate sales.
Marketing => Creates, identifies, and qualifies business opportunities
The commercial => Transforms these opportunities into sales
Alignment Of Marketing:
Permanent collaboration is therefore essential. We are now talking about smart marketing. Or the alignment of marketing and sales teams, with the aim of making the sales activity ever more efficient.
So, you now know why it is in your best interest to take care of or even integrate a marketing approach to take the place you are aiming for in your market.